Thursday 14 July 2011

Spotify: Hello America

Add Spotify to the list of great British things that have traveled overseas. (Doctor Who, The Office …) Spotify officially launched in the U.S. on Thursday with two paid options and an invite-only free version.

Spotify initially launched in 2008 in Europe, where it became a huge hit — Over 10 million people in Europe currently take advantage of the streaming service. And the fact that Spotify is teaming with Facebook in its U.S. launch shouldn’t hurt the company, which must compete in the states with services like Pandora and Last.fm.

At this point, Spotify is in an invite-only beta phase, the company said. To get access to the free version, enter your email address on Spotify.com and you might be among the few to nab an invite. Don't want to wait? Sign up for Spotify Unlimited, which runs $4.99 per month, or Spotify Premium for $9.99 per month.

Spotify provides access to the company's library of 15 million songs, and you can also import MP3s you already own. You can create and manage playlists, and discover new music via the 250 million playlists posted by other users. When you find new tunes, you can share with friends on Spotify or through social-networking sites like Facebook or Twitter, as well as email and text. Your Spotify profile will display top tracks, artists, and playlists; people can subscribe to your playlists and vice versa and there's the option to drop specific tracks in a friend's inbox.

Ken Parks, chief content officer and managing director for Spotify North America, said the service was launching as a "better, simpler alternative to piracy."

Source: pcmag, music-mix

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